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SugarCRM is a commercial Open Source solution built for the AMP platform. This means any server capable of running the AMP stack (Apache, MySQL, PHP) can run SugarCRM. SugarCRM is a full featured professional Customer Relationship Manager that is operated completely through a web browser.
Sugar provides business users a single view of customer interactions across sales, marketing and service with in-depth reporting and collaboration tools. For IT managers, Sugar Professional provides a cost-effective solution that is easy to manage while offering flexible customization, integration and deployment options. Sugar Professional captures all customer interactions in a single repository and shares this information across the company. This single view of the customer allows your employees to better manage your most important relationships. Sugar Professional supports your company from the initial marketing offer, though the sales cycle and onto customer support to ensure new customers become repeat ones.
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SugarCRM consists of modules, each of which represents a specific functional aspect of CRM such as Accounts, Activities, Leads, and Opportunities. For example, the Accounts module enables you to create and manage customer accounts, and the Activities module enables you to create and manage activities related to accounts, opportunities, etc. These modules are designed to help you manage customer accounts through each step of their lifecycle, starting with generating and qualifying leads to customer support and resolving reported bugs. Because many of these steps are interrelated, each module displays related information. For example, when you view the details of a particular account, the system also displays the related contacts, activities, opportunities, and bugs. You can not only view and edit this information but also create new information. As an administrator, you have the power to implement access control for these modules. You can customize the look and feel of Sugar across your organization. You can even create new modules if needed. You can also create multiple forums as platforms of discussion on various topics amongst your users and customers.
Sugar, the market leading commercial open source CRM application, delivers a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance. Supported by deep collaboration and administration capabilities that adapt to how your company operates, Sugar is delighting customers of all sizes across a broad range of industries.
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